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Australia's Next Top (dog) Model 2018

Saturday 11 & Sunday 12, August 2018

Sebastian Says together with west elm Chapel Street South Yarra, hosted a Pup-Up Pawty in search for Australia’s Next Top (dog) model for the upcoming Sebastian Says campaign.

From 11am – 2pm on both days, west elm’s South Yarra store opened its doors to aspiring dog models and their human companions who registered for the model search and posed for a winter themed picture wearing our signature style merino wool dog sweaters and Sebastian Says originals macrame dog leads. There was 68 furry faced contestants who entered across both days.

The full Sebastian Says collection was also available to purchase on the day with FREE live monogramming offered on all leather collars purchased. The first 20 contestants who walked in store each day also received a doggy bag filled with treats and surprises by our friends at: Petzo, Larrykin Dog Treats, Willows Pantry, The Australian Natural Soap Company, East Coast Pets & Augustine Approved

There was special guest appearances and photo opportunities with canine social media sensations: @iggypom @bailey.thelabradoodle @poppyfrances & @breethesheltie @aubrey_the_aussie @chesterthebochi @the_adventures_of_jago @tacofoxyhuahua @hamishthespitz

west elm
464 Chapel St
South Yarra, Victoria
Australia 3141


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